Without a doubt, you’ve heard about natural beauty and why it’s good for you. Maybe you’re a die-hard believer, or maybe you’ve brushed it off as just another fad. If you’re in the latter group, we want to tell you that it’s not a fad! At Essentique, we believe in natural beauty so much that we built our brand around it, because it truly is a lifestyle.
At its most basic, natural beauty is merely beauty products whose ingredients can be found in or derived from nature, such as flowers, fruits, and vegetables. These ingredients can be as common as scents from essential oils, or as unusual as apple surfactant in For-bitten hair wash.
Natural beauty is a holistic mindset: the philosophy of putting good things into our bodies to get good things out of them, of being mindful of our impact on the environment, of what we choose to invest our money into. Natural beauty products can be just as beautiful, luxurious, and affordable as equivalent high-end mainstream beauty products.
Even if you don’t want to throw away all of your current beauty products, don’t worry. The next time you finish a bottle of cleanser or moisturizer, come by Essentique to learn about natural alternatives, and take the first step towards living a more wholesome lifestyle.